freedom
to build what's next
Who We Are
We're Not a
Faceless Agency.
We're Your Business Development Partners.
fre. was built for one reason: to help companies get in front of the right people — consistently, authentically, and at scale.
The Origin Story
We built fre. because
we've been on both sides of the table
Between the three of us, we've spent decades inside multifamily and commercial real estate — leading companies, building teams, and closing deals. We know what it takes to grow a service business in this industry.
We also know how hard it is to get in front of the right people. Not because the service isn't great — but because consistent, executive-level business development is expensive, time-consuming, and hard to get right.
fre. is what we wish had existed when we were on the other side. A partner who could walk into any room in multifamily or Commercial Real Estate, represent your brand with authority, and come back with meetings that matter.
3 - 70+ Markets Nationally
Organic Market growth led by our founding team
Our Values
What We Believe In.
Relationships First
We believe every great business outcome starts with a genuine human connection. We lead with relationships, not transactions.
We Care About Your Growth
Your success is our success. We treat every client's pipeline like it's our own — with urgency, ownership, and pride.
Always Improving
We combine the best AI tools with experienced human judgment — and we're always learning, testing, and optimizing.
Built for Property Management Companies
We're not a generic sales agency. We live in the multifamily and commercial real estate world — and we know how it works.
The Three Forces Behind fre.
Three different perspectives.
One unified approach.
Sarah Fox
Co-Founder
"We built fre. because we've lived the problem. Great service companies deserve great opportunities — and we know how to build them."
Sarah has an uncommon ability to recognize opportunity long before others see it. She anticipates change, identifies emerging trends, and helps organizations prepare for what's next rather than react to what's happened.
Her optimism is contagious, her strategic thinking is bold, and her ability to inspire momentum makes vision actionable.
Jenn Rhoder
Co-Founder
"Execution is everything. We don't just make promises — we build systems that deliver meetings, consistently, month after month."
Great ideas become meaningful only when they can be executed consistently. Jenn transforms complexity into clarity.
Her gift is designing systems, processes, and operational frameworks that allow organizations to scale with confidence and precision. She reminds us that excellence is never accidental. It is designed.
Charity Ellis
Co-Founder
"Business development is a people business. The relationships we build for our clients are built on trust, authenticity, and genuine care."
Every business is ultimately a people business. Charity believes sustainable growth begins with developing exceptional people and creating environments where they can thrive together.
She believes the greatest competitive advantage any company possesses is not technology, products, or strategy. It is people united by purpose.
Let's Work Together